Start with why. – Simon Sinek

When I talk to prospective clients for the first time, the first question I ask them is, “Why do you want to use LinkedIn?”

If they can’t answer that question with clarity, we won’t be able to generate results.

Why?

Because without clarity on purpose for using LinkedIn, everything could go wrong. 

How I Started

When I started being active on LinkedIn — around early 2014 — I had no idea what I was doing. 

Seriously.

I created my LinkedIn profile in 2008, but I just ignored it for many years.

I didn’t know how to use it, no one in my community used it and I never heard of anyone using it.

The one thing that truly attracted me to LinkedIn at that time was its Influencer program and its publishing platform, then called LinkedIn Pulse.

Back then, publishing on LinkedIn was by-application only.

When LinkedIn opened the application to users outside of the US, I immediately applied by sending over sample articles. 

And I was glad to have been accepted.

In 2014, I received this email from LinkedIn congratulating me for being ‘one in a million’ publishers on the platform.

LinkedIn practically introduced me to industry leaders and influencers like Richard Branson, Gary Vaynerchuk, etc.

It was only when I started receiving job invites that I realized the power of LinkedIn.

 I became curious.

So I began to do more testing and became more active.

Every single day, I logged in on LinkedIn until I mastered how it worked.

It was not easy.

It was certainly a long, long process.

All because I started without any purpose. 

And only when I became clear about what exactly I wanted to get out of my LinkedIn presence was I able to get results that changed my life forever. 

Yes, when it finally worked, it opened a lot of doors for me.

Here’s why your ‘why’ matters on LinkedIn:

✔️ Your purpose will help you focus on a specific target audience. Know your purpose and you’ll gain focus on who you should target.

✔️ Your purpose shapes your strategy. Without your purpose, you’ll end up wasting your time. With a strategy in place, you can measure your success and get there in no time.

✔️ Your purpose is the basis of all your content and engagement. Without your purpose, you’ll end up creating and sharing content that doesn’t matter to your target audience. What do you get? Zero engagement.

If you’re still wondering why you’re not getting results from using LinkedIn, ask yourself, “Why am I using LinkedIn in the first place?”

Don’t get discouraged if you feel that things aren’t working out for you this time.

Go back to the drawing board and find your ‘why.’

With a clear purpose, you can drive tangible results that matter to you, your career or your business. #LinkedInForSuccess

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